The global pandemic caused by the Coronavirus and the consequent economic crisis have affected many sectors including the food service sector.
Not only the owners and their employees depend on the activity of bars, pubs, clubs and restaurants, and in fact the closure of these businesses has also damaged all those companies that deal with the previous phases such as the production and distribution of raw materials and products needed to make the restaurant industry work.
Heineken, the second largest brewer company in the world, which also owns more than 300 beverage brands such as Amstel, Birra Moretti, Desperados, Sol, Tiger and supplies its products to over 190 countries around the world, is one of the companies that it is actually facing a rather difficult period from an economic point of view. The beer giant said that 2020 represented a year of “unprecedented disruption and transition”.
In fact, the Dutch company has recently published a report with its losses recorded in 2020 compared to the previous year. Heineken has estimated a loss of around 204 million euros, which means a decrease of 109% compared to 2019.
The last month of October, the company has anticipated the news of a possible cut of some jobs, without however revealing the exact number. Today, the news was confirmed with the announcement of the layoff of 8 thousand employees around the world, counting that around 85,000 people are actually working for Heineken, almost 10% of the them will therefore be fired. However, the Dutch giant has not yet announced when this measure will be implemented.
Heineken has thus decided to make the EverGreen plan operational, which has as its main objective the saving of around two billion euros over the next three years. “In the second half of 2020, we embarked on a strategic review, listening to and engaging with a wide range of internal and external stakeholders. We named our journey EverGreen, drawing inspiration from nature’s resilience and constant adaptation and renewal”, said Doff Van den Brink, Heineken CEO. “With EverGreen, we aim to emerge stronger from the COVID-19 crisis and build on our unique strengths to deliver superior and profitable growth in a fast-changing world”.
In the coming months, the Dutch company will keep its employees informed about the future decisions it will have to take. “While navigating the crisis, we are building our future. EverGrenn leverages both our strength and new opportunities to chart our next chapter of growth”.